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ＷＴＯ率先对我国的图书零售业提出了开放要求．对比研究国内外图书零售市场的特点发现，国外图书业巨头在资本运作、连锁经营和全球化方面有较强的优势，而国内的图书零售市场尽管有诸多文化地缘优势，但竞争力仍显不足．预计中国加入ＷＴＯ以后，国外图书将会在超级书店连锁经营、图书俱乐部和网上书店等方面冲击国内图书零售市场．
WTO took the lead in China’s book retail industry made an open request. By comparing the characteristics of the domestic and international book retail markets, it is found that the overseas book giants have strong advantages in capital operation, chain management and globalization. However, the domestic book retail market is still not sufficiently competitive in spite of its cultural and geographical advantages . After China’s accession to the WTO is expected, foreign books will be in the super bookstore chain management, book clubs and online bookstores and other aspects of the domestic book retail market impact.