论文部分内容阅读
日照已成为全国最大的民俗旅游接待基地,“住渔家屋、吃渔家饭、乘渔家船、做渔家活、享渔家乐”是日照市民俗旅游的主打品牌,但也面临着经营管理机制有待完善、民俗文化内涵挖掘不够等问题。该文回顾了日照市民俗旅游发展历程,分析了存在问题,借鉴利益主体理论,结合日照实际,从可持续发展、部门协作、人力资源开发、旅游购物、企业合作、突出特色、文化品味等角度提出了优化提升发展日照民俗旅游的措施。
Rizhao has become the country’s largest base for folk tourist tourism. “Living in fishing houses, eating fish and rice, riding fishing boats, doing fishing, fishing enjoyment” is the main brand of folk tourism in Rizhao City, but also faces the problems of management mechanism To be perfected, not enough to excavate the connotation of folk culture and other issues. This paper reviews the development of folklore tourism in Rizhao, analyzes the existing problems, draws lessons from the theory of stakeholders and sums up the reality of sunshine from such aspects as sustainable development, departmental cooperation, human resource development, tourism shopping, business cooperation, salient features and cultural taste Proposed measures to optimize and enhance the development of sunshine and folk tourism.