在鞋业经济发展低迷的今天,大多数制鞋企业已经尝到恶性竞争,超低利润的苦果。面对日趋难以维继的局面,一些企业尝试着经营自救。内销型企业开始做 OEM订单生产,外销型企业也逐步涉猎内销渠道。那么在这种内外销转换的过程中企业应该注意点什么,或许 TCL集团的实战经验多少能对有这方面打算的制鞋企业起到触类旁通的作用。 In the footwear industry downturn today, most shoe-making enterprises have tasted vicious competition, ultra-low-profit bitter fruit. Faced with an increasingly difficult situation, some enterprises try to manage themselves. Domestic-based enterprises began to do OEM orders, export-oriented enterprises are also gradually involved in domestic sales channels. So in this process of conversion of domestic and foreign enterprises should pay attention to what, perhaps the actual combat experience of TCL Group can have this aspect of the shoe-making enterprises play an analogy role.