对成本、竞争定价导向的依赖易导致企业间低成本模仿、恶性价格竞争和对产业生态的破坏,甚至会引发国际间贸易摩擦。向以价值识别、创造、分享为特征的价值定价和差异化经营的战略转变,是优化产业竞争环境和企业成长方式,实现持久、共赢、可持续发展必由之路。本文根据工业品营销特点,建立了一个基于配置差异的工业品定价模型。该模型具有支持价值导向定价、响应成本变化与可操作性强的特点。 The reliance on cost and competitive pricing can easily lead to low-cost imitation among enterprises, vicious price competition and the destruction of industrial ecology, and even lead to international trade frictions. The strategic shift to value-pricing and differentiated operations characterized by value identification, creation and sharing is the only way to optimize industrial competitive environment and business growth and achieve lasting, win-win and sustainable development. According to the characteristics of industrial marketing, this paper establishes a pricing model of industrial products based on configuration differences. The model has the characteristics of supporting the value-oriented pricing, the response cost change and the operability.