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传统的口耳相传的传播方式现在遇到了新的挑战。在航空公司为客户服务方面,社会化媒体可以发挥更大的作用。加拿大音乐家Dave Carroll的歌曲《美联航弄坏了我的吉他》在
The traditional mode of transmission of word of mouth now faces new challenges. Social media can play a bigger role in serving airline customers. American musician Dave Carroll’s song “United broke my guitar.”