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目前,中国洗衣机市场有一个明显的趋势,就是国内市场国际化,在中国市场上可以看到、买到全世界的名牌产品、优秀产品。想想人家为何而来?为了中国居世界首位的人口,为了每年10%左右的高增长率。因此,积极参与国内竞争就是参与国际竞争,参与国际竞争就要打好家门口的这一仗。实际上,目前国内企业在国内市场尚没有完全站稳脚根,绝大部分企业无论从资金实力、管理水平、品牌优势都不足以到海外市场一搏,因此发挥家门口的优势,占据天时、地利、人和的优势,守住自己的根据地,这方是当务之急。
At present, there is a clear trend in the Chinese washing machine market, which is the internationalization of the domestic market. In the Chinese market, it is possible to see and buy brand-name products and excellent products from around the world. Think about why people come from? For China’s population ranking first in the world, a high growth rate of about 10% per year. Therefore, actively participating in domestic competition is to participate in international competition. To participate in international competition, it is necessary to lay the door to the front door. In fact, at present, domestic companies have not yet fully established themselves in the domestic market. Most companies, regardless of their financial strength, management level, and brand strength, are not able to compete in overseas markets, so they have the advantage of taking advantage of their homes and occupy the right time and place. With the advantages of people and defending their own base areas, this is an urgent task.