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20世纪50年代,电视剧开始步入中国人的娱乐生活。随着电视传播技术的发展,电视剧逐渐成为中国人重要的娱乐方式,电视剧传播的影响力也日益显著。1972年,美国传播学家M.E.麦库姆斯和唐纳德·肖《舆论季刊》上提出了一个著名的议程设置理论,该理论认为大众传播虽然不能决定人们对某一事件或意见的具体看法,但可以通过提供信息和安排相关的议题,来有效地左右人们关注哪些事实,以及人们谈论这些事实的先后顺序。也就是说,大众
In the 1950s, TV series started to enter the entertainment life of Chinese people. With the development of television broadcasting technology, TV series have gradually become an important way of entertainment for Chinese people, and the influence of TV series has become increasingly prominent. In 1972, the famous agenda setting theory put forward by American communicators ME McCormus and Donald Shaw, “the Quarterly Bulletin of the Public Opinion,” argued that while mass communication does not determine a specific view of an event or opinion, It is possible to effectively influence the facts people focus on by providing information and arranging related issues and the order in which people talk about these facts. In other words, the public