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卫星数字发行是利用卫星网络向用户提供音像、电子读物(报刊、杂志、图书)、游戏、软件、行业资讯等数字化产品的发行服务(2010年,国家新闻出版总署颁发了基于卫星的数字出版物总发行业务许可证、数字出版物全国连锁经营业务许可证)。与传统发行相比,卫星数字发行具有全国覆盖,服务范围广;直投到户,发行速度快;集约经营,发行成本低;高速传播,发行效率高;安全受控,版权保护严等5大优势。
Satellite digital distribution is the use of satellite networks to provide users with audiovisual, electronic books (newspapers, magazines, books), games, software, industry information and other digital products distribution services (2010, the State Press and Publication Administration issued a satellite-based digital publishing Total issue of business license, digital publication of the national chain business license). Compared with the traditional distribution, satellite digital distribution has a nationwide coverage and a wide range of services; direct delivery to households with fast issuance; intensive operation and low issuance costs; high-speed transmission and distribution with high efficiency; safety control and strict copyright protection Advantage.