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如今由于现代人生活和消费水平的不断提升,大家更为关注农产品的自身品质和食品安全等问题。在此基础上,绿色农产品产业得到了极大的发展,以其安全、卫生之特点而得到了诸多消费者的喜爱。但是,因为一些消费者的认知存在局限性,加上绿色农产品消费具有的信息不对称等状况,导致人们对绿色农产品的质量安全并未完全信任,以至于绿色农产品消费具有一定的局限性。本文阐述了绿色农产品的含义和推进乡村绿色农产品消费的必要性,分析了我国乡村绿色农产品消费中存在的问题,并提出了促进我国乡村绿色农产品消费的几点建议。
Nowadays, due to the continuous improvement of living and consumption level of modern people, everyone pays more attention to issues such as their own quality of food and food safety. On this basis, the green agricultural products industry has been greatly developed, with its safety, health features and has been the favorite of many consumers. However, due to the limitations of some consumers’ cognition and the asymmetric information provided by the consumption of green agricultural products, people are not completely confident about the quality and safety of green agricultural products, so that the consumption of green agricultural products has some limitations. This paper expounds the meaning of green agricultural products and the necessity of promoting the consumption of rural green agricultural products, analyzes the existing problems in the consumption of rural green agricultural products in our country and puts forward some suggestions to promote the consumption of rural green agricultural products in our country.