文章从企业战略、市场营销、客户关系以及危机管理等四个维度分析了新媒体传播在企业市场经营中的间接和直接作用;结合笔者的新媒体传播实践,论证企业新媒体传播模式和管理思维创新的有效度;从而提出策略建立面向市场、以客户为中心的新媒体传播管理新格局。 The article analyzes the indirect and direct role of new media communication in enterprise market management from the four dimensions of enterprise strategy, marketing, customer relationship and crisis management. Combining with the author’s practice of new media communication, this paper demonstrates the mode of new media communication and management thinking Innovation and validity; thus put forward strategies to establish a new market-oriented, customer-centric new media communication management.