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以国外品牌ZARA和国内品牌“例外”为例,分析其品牌包装经营战略的成功之处,以此找出他们的品牌成长对于后来者可以借鉴的宝贵经验,从中捕捉品牌成长性,发现服装产业的发展趋势。
Take the foreign brand ZARA and the domestic brand “Exception ” as an example to analyze the success of its brand packaging business strategy, in order to find out their brand growth for the latecomer can learn from valuable experience, to capture the brand growth and found Clothing industry trends.