早在90年代初期，就有专家提出，作为现代信息产业的广播电视，应该由单纯宣传型向宣传经营型转变，要在为社会经济生活服务的同时，开发内在的产业潜力，搞好产业经营。实际上，产业经营是电视生产力发展的要求，是电视传播业迎接世纪挑战的重要前提，是电视传媒发展到经济转 As early as the early 1990s, some experts have suggested that radio and television, as a modern information industry, should be transformed from a propaganda type to a propaganda type. In order to serve the social and economic life, it should develop its inherent industrial potential and improve its industrial operation . In fact, industrial management is the demand for the development of television productivity and an important prerequisite for the television broadcasting industry to meet the challenges of the century. It is the development of the television media to the point of economic transfer