近些年影视动画行业的蓬勃发展是有目共睹的,其涉及的行业十分广泛,不仅应用在传统的宣传片、广告、电影、游戏等行业里,现在已经蔓延到军事、医学、教育等更大的操作平台,如此强势的发展势头不得不惊呼影视动画已经逐渐成为新世纪不可或缺的产业之一。本文主要是针对影视动画广告设计领域中的创意观念以及设计特点进行探讨分析。 In recent years, the vigorous development of film and television animation industry is obvious to all. The industries involved are very wide. It is not only used in the traditional industries such as commercials, advertisements, movies and games, but has now spread to larger fields such as military affairs, medicine and education Operating platform, such a strong momentum of development had exclaimed video animation has gradually become one of the indispensable industries in the new century. This article mainly discusses the creative ideas and design features in the field of video animation design.