“微博”作为“微时代”新兴媒体的代表,凭借其信息高速传播、广泛影响、强交互性等特征,迅速成为社会大众分享信息、互动交流的重要平台,为马克思主义大众化传播提供了新的平台与渠道,因此,我们必须抓住机遇,应对挑战,积极探索如何提高“微时代”下马克思主义大众化传播实效。 “Weibo ” as a representative of the emerging media of “Micro Era” has rapidly become an important platform for the public to share information and interact with each other due to its rapid dissemination of information, extensive influence and strong interaction, Therefore, we must seize the opportunities and meet the challenges, and actively explore how to improve the effectiveness of popularizing Marxism in the “Micro Era”.