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随着我国电子商务的发展,农产品电商已发展成为一种新业态,很多农民以开网店为生,所售产品基本上来自本地的特色农产品。C2C电商模式目前已成为农村电商的主要模式之一。本文主要介绍了以新河镇为样本区域的“互联网+花木”产业,基于调研数据、访谈以及理论研究成果,拟对这种农村经营发展模式进行分析。在了解当地电子商务发展情况以后,分析其发展中的问题,并且向农村电商相关人员提供合理的建议。
With the development of e-commerce in our country, the e-commerce of agricultural products has developed into a new format. Many peasants make a living by opening an online shop, and the products they sell are basically from local specialty agricultural products. C2C e-commerce model has now become one of the main models of rural e-commerce. This paper mainly introduces Xinhe Town as sample area “Internet + Tile ” industry. Based on the survey data, interviews and theoretical research results, it is proposed to analyze the mode of rural operation and development. After understanding the development of local e-commerce, we analyze the problems in its development and provide reasonable advice to rural e-commerce stakeholders.