信念的确立:什么是大牌?品牌本是一个频繁用于商界的概念,很长一段时间律师界也在沿用它,提倡树立律师和律师事务所的品牌意识和观念。我的很多同事谈及这一点时,认为其实也就是注意自身和事务所的形象以及声誉问题。其实我把它深入展开,就发现它是我们律师业发展的一个意识基 The establishment of conviction: What is a big brand? Brand this is a concept frequently used in the business community, for a long time it is also followed by lawyers to promote the establishment of lawyers and law firms brand awareness and concept. When talking about this, many of my colleagues think that they actually pay attention to the image of themselves and their affiliates as well as their reputation issues. In fact, I put it in depth, it found that it is our consciousness of a lawyer industry development