2004年,中国与德国的商品交流总额达到540亿欧元,比2003年增长26%。我们从一组数字可看出德国这个销售市场对我们中国企业的重要性:2004年有七千多家中国企业参加德国的展会,中国在德国成了仅次于意大利的第二大参展国。参加德国展会,成为中国企业拓展德国乃至欧洲市场的重要途径之一。但常参加国外展览会的企业大多有着 In 2004, the total amount of goods exchanged between China and Germany reached 54 billion euros, an increase of 26% over 2003. We can see from a set of figures the importance of this sales market in Germany to our Chinese enterprises: In 2004, more than 7,000 Chinese enterprises participated in the German exhibition, and China became Germany’s second largest exhibitor after Italy. Participate in the German exhibition, as Chinese enterprises to develop Germany and even the European market, one of the important ways. But often participate in foreign exhibitions mostly with business