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对于安装类电器来讲,由于存在服务成本的投入,必然伴随收支平衡问题。而净水机作为近年来销售上升较快的带有安装性质的家电品类之一,也面临着服务成本和销售规模如何平衡的问题。这个问题对于厂家来讲可能更为突出,作为净水厂家的代表,在如何化解销售规模与高服务成本上有哪些举措和经验值得参考和挖掘?在第三届中国家电营销年会的净水俱乐部会议上,各品牌净水厂家给出了不同的解决方案。
For the installation of electrical appliances, due to the existence of the cost of service inputs, bound to break even. The water purifier as the rapid rise in sales in recent years with the nature of the installation of one of the categories of home appliances, but also faced with the issue of how to balance the cost of services and sales. This issue may be more prominent in terms of manufacturers, as a representative of water purification manufacturers, how to resolve the sales scale and high service costs What initiatives and experiences worth considering and mining? In the third annual meeting of China’s home appliance marketing water purification Club meeting, the brand water purification manufacturers are given different solutions.