新媒体的出现和兴起,改变了传统纪录片的文化传播方式,影响了纪录片的生产制作理念,冲击了传统的纪录片美学观念。新媒体背景下,作为受众,不再仅仅是一个信息的消费者和传播者,同时亦是一个信息的生产者。网络视频纪录片的出现,为受众搭建了一个更为开放的传播平台。国外影响较广的纪录片《归途列车》,在进入国内公映前,主要就是通过视频网站进行传播,从而得以跟国内观众及早见面。相对于传统媒体“点对面”的传播方式,网络传播是“点对点”的传播方式。这一打破收视时空限制,实现个性化传播的网络传播方式,在最大程度上解放 The emergence and rise of new media has changed the traditional way of documentary cultural transmission, affecting the concept of production of documentary production, impacting on traditional documentary aesthetic concepts. In the context of new media, as an audience, it is no longer just a consumer and disseminator of information, but also a producer of information. The emergence of online video documentaries, for the audience to build a more open communication platform. The most influential overseas documentary “return train”, before entering the domestic release, the main is through the video site for dissemination, so as to be able to meet with the domestic audience as early as possible. Relative to the traditional media “across the board ” of the way of communication, network communication is “peer to peer ” mode of transmission. This break the limit of time and space, to achieve personalized communication network dissemination, to the maximum extent of liberation