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【目的】以《河北农业大学学报(农林教育版)》成功开办“农业高校专栏”的办刊经验为例,为地方高校学报发展和改革提供借鉴和启示。【方法】采取个案研究方法,在调查国内10所地方农业高校社科学报主要栏目设置的基础上,分析“农业高校专栏”的优势和可行性,并通过精准定位受众,以人为本和借助新媒体的运作理念保障“农业高校专栏”的顺利运作。【结果】“农业高校专栏”的成功开办增加了来稿量,提高了期刊的学术水平,拓展了稿源的广度和深度,扩大了期刊影响力,取得了良好的办刊效果。【结论】实践表明,地方高校学报在办刊中尽管面临各种困境,但分析自身条件和办刊优势,顺应时代发展潮流,一定能寻找到创新发展之道。
【OBJECTIVE】 Taking the successful running of “Journal of Agricultural Colleges and Universities” published by Journal of Agricultural University of Hong Kong (agriculture and forestry education) as an example, this study may provide reference and inspiration for the development and reform of local university journals. 【Method】 Based on the investigation of the main columns of social science journals of 10 local colleges and universities in our country, this paper analyzes the advantages and feasibility of the “column of agricultural colleges and universities”. Through precise positioning of audience, people-oriented and new The concept of operation of the media to ensure “Agricultural University column ” smooth operation. 【Result】 The success of “Agricultural University Column” increased the manuscript volume, raised the academic level of journals, broadened the scope and depth of manuscripts, expanded the influence of journals and achieved good results. 【Conclusion】 Practice shows that although the local university journals are faced with various dilemmas in running journals, analyzing their own conditions and advantages of running journals and conforming to the development trend of the times will surely find a way for innovation and development.