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随着句容旅游业飞速的发展,旅游经济中重要的项目——旅游纪念品的问题日益凸显,句容旅游纪念品缺乏品牌化制约了地方旅游经济的发展。本文将从分析品牌塑造对句容旅游纪念品的意义、地方特色品牌塑造与推广的困难及可行性和必要性分析,并提出建设科技旅游纪念品发展战略,促进地方特色旅游建设等品牌建设的发展对策。
With the rapid development of tourism in Jurong, the issue of tourism souvenir, an important project in the tourism economy, has become increasingly prominent. The lack of branding of Jurong tourism souvenir restricts the development of local tourism economy. This article analyzes the significance of branding to Jurong tourist souvenirs, the difficulties and feasibility and necessity of brand branding and promotion of local specialties, and puts forward the countermeasures for developing brand development strategy of science and technology tourism souvenirs and promoting the development of local characteristics tourism .