大众传播无疑是人类历史进程中较为先进的信息传播活动形态。大众传播以其强有力的传播优势，给予当今社会生活的影响与作用日趋显著，同时也悄然削蚀着人们获取直接经验的主动性，某种程度上导致了媒介化生存的滋生与蔓延。这种有悖于大众传播初哀的所谓“异化现象”有着较为复杂的生成原因，其中媒介权力等现象因素尤为不可忽略。 Mass media is undoubtedly the more advanced form of information dissemination in the course of human history. With its powerful dissemination advantages, mass media has become increasingly prominent and influential in today’s social life. At the same time, it has also quietly eroded the initiative of people to obtain direct experience and to some extent has led to the breeding and spread of mediaized existence. This kind of so-called “alienation phenomenon”, which runs counter to the initial sadness of mass communication, has a rather complicated cause of formation. In particular, phenomena such as media rights can not be neglected.