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随着科学技术的发展,传统的理论教学模式已无法满足市场营销人才培养的高要求,案例教学法的出现,可以弥补理论教学的不足,帮助学生理解抽象的营销理论,有效提高学生的分析能力与理论运用能力。本文主要探究案例教学法在市场营销教学中的实际运用。
With the development of science and technology, the traditional theory teaching model has been unable to meet the high requirements of marketing personnel training. The emergence of case teaching method can make up for the lack of theoretical teaching, help students to understand abstract marketing theory and effectively improve students’ analytical skills And theoretical ability to use. This article mainly explores the practical application of case teaching method in marketing teaching.