商场如战场!企业如何在纷繁复杂的市场竞争中打败对手,赢得市场,一直是企业经营者在思考的问题。遗憾的是,那些优秀的企业家大多都只知积极进攻,主动开战,而很少去思考怎样防守!其实,防守也是一种打败竞争对手的利器。而自我攻击又是防守的一大绝技。本文告诉我们:防御者提升地位的最好方法就是不断地自我攻击。换句话说,通过不断推出断产品和断服务,让既有的产品和服务变得过时,以此强化自己的领导地位。个中道理,值得玩味。 Shopping malls such as the battlefield! How companies in the complicated market competition to defeat the opponent, to win the market, business managers have been thinking. Unfortunately, most of those good entrepreneurs know only actively attacking and take the initiative to fight, and rarely think about how to defend! In fact, defense is also a weapon to defeat competitors. And self-defense is a great defensive skill. This article tells us that the best way for defenders to improve their position is to constantly attack themselves. In other words, you can reinforce your leadership position by continually introducing out-of-products and out-of-service to outdated existing products and services. A truth, it is worth pondering.