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20世纪80年代日本著名的广告媒体博报堂按照“分众时代”的理念,进行个性化的推销,取得了竞争的胜利,可以说由此开创了分众理念的先河。所谓媒体的“分众”,是指观众的分层和聚众状态;“分众时代”则是指消费者的层次化和消费结构由单一的大批量的消费转为多样化的个性化的消费的时代。频道专业化是电视应对分众时代的一个重要手段。进入21世纪,随着大众对电视节目需求的不断提高和大众消费的多样化,电视频道的专业化水平也在不断地提高。中央电视台现有的10多套节目中,就有过半的频道属于专业性的。频道的专业化,对与观众亲和力最强的电视主持人的要求达到了一个新的高度。
80’s of the 20th century Japan’s famous advertising media Bo newspaper hall in accordance with the “Focus Times” concept, personalized marketing, and achieved a competitive victory, it can be said that this created a precedent for Focus concept. The so-called media’s “Focus” refers to the audience’s stratification and congregation status; “Focus Times” refers to the consumer’s hierarchy and consumption structure from a single high-volume consumption into a diversified personalized consumer era . Channel specialization is an important means of dealing with the audience in the era of television. In the 21st century, with the increasing demand for television programs by the general public and the diversification of public consumption, the professionalization of television channels is also constantly improving. More than half of CCTV’s existing programs are professional. The channel’s specialization has reached a new heights with the demand for television hosts with the most affinity for the audience.