进入1998年以来,“服务”成为各大厂商在国内市场拼争的焦点,各种服务项目、服务品牌纷纷出笼,而“服务”质量的确也日益成为客户购买产品和经销商选择代理品牌时的决定性要素。IDC的一份调查报告显示,“服务”要素早在1996年就已仅次于“质量”成为影响客户购买行为的重要因素,而Access Media最近的一项调查更表明,“服务”已超过“价格”成为经销商选择代理品牌时首先考虑的第一要素。 Since 1998, “service” has become the focus of major manufacturers to fight in the domestic market, a variety of service projects, service brands have emerged, and “service” quality is also increasingly becoming a customer when buying products and dealers choose agent brand The decisive factor. An IDC survey report showed that “service” elements were already second only to “quality” as an important factor affecting customers’ purchasing behavior as early as 1996, and a recent survey by Access Media showed that “services” have exceeded “ ”Price" has become the first element of the dealer’s choice of agency brand.