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巴蜀地区是我国茶文化的主要发源地,承载着独具特色的茶文化价值。我们可以从这样几个方面洞察巴蜀茶文化的主要内涵价值,即以道家思想为茶文化的基本因子、以融入生活为茶文化的基本归依、以“致静宁和”为审美价值的基本追求。巴蜀茶文化的优秀文化基因在运用到商业空间的时候需要遵循着体现出“天人合一”的设计理念、体现出日常生活的细节、体现出精神消费的特质等设计原则。将巴蜀文化运用于商业空间设计的基本思路主要包括三个重要部分,即体验式消费设计、茶文化符号设计和文化消费设计。
Bashu region is the main source of tea culture in our country, carrying a unique tea culture value. We can get insight into the main connotative value of Bashu culture from such aspects as Taoism as the basic factor of tea culture, integration of life into the basic culture of tea culture, aesthetic value of “peace and quiet” Basic pursuit. The excellent cultural gene of Bashu culture needs to follow the design concept of “harmony between man and nature” when it comes to commercial space. It reflects the details of daily life and reflects the design principles of the characteristics of spiritual consumption. The basic idea of applying Bashu culture to commercial space design includes three important parts: experiential consumption design, tea culture symbol design and cultural consumption design.