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翻开杂志,打开电视,各种肌肤美白产品广告扑面而来;然而,要是你细心留意,牙齿美白产品的广告也在悄悄掀起革命。与其他功能的牙膏相比,洁白似乎是一个比防蛀啊、抗敏啊更有趣的话题;但是为什么总是脱离不了一家人,小孩子呢?这就是牙膏广告的命运了嘛?然而随着洁白牙膏的产品线日益丰富,盛世长城广州的佳洁士团队已经“白白”地过了大半年了(半年来都在为不同类别的洁白牙膏量身定做不同的广告),这次要突破的不仅仅是表现形式而是整个意念,整个过程。从洁白到闪亮,就是一个突破点。可能大家都沉浸在洁白的创作中
Open the magazine, turn on the TV, a variety of skin whitening products ads blowing; however, if you pay close attention to, teeth whitening products ads are quietly set off a revolution. Compared with the other features of toothpaste, white seems to be a moth ah, anti-allergic ah more interesting topic; but why can not always be separated from family, children? This is the fate of toothpaste ads? However, with the Whitening toothpaste product line is increasingly rich, the Saatchi & Saatchi Guangzhou Crest team has been “vain” for most of the year (for six months are different types of white toothpaste tailored different ads), the breakthrough not only Is the manifestation of the whole idea, the whole process. From white to shiny, is a breakthrough point. Maybe everyone is immersed in the white creation