纵深营销是笔者针对中国鞋业竞争现状,为谋求市场分布的战略均衡而推出的一种新型营销战略。主张以现有的市场阵地为依托,不断向周边或其它目标市场逐步渗透,实现不同类型市场的优势互补,从而最大化地满足消费者需求,让生产和销售的目的更加明确,以减少生产和销售环节的资源浪 Depth marketing is the author of China’s footwear industry competition for the status quo, in order to seek a strategic balance of the market and the introduction of a new marketing strategy. Advocated to the existing market position as the basis, and constantly to the surrounding or other target market gradually penetrate, to achieve different types of complementary advantages of the market, so as to maximize the satisfaction of consumer demand, so that the purpose of production and sales more clearly to reduce production and Resources of the sales cycle waves