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针对订单分配过程中供应商不公平厌恶心理影响其报价结果的情况,通过建立由两个公平关切的供应商和一个制造商构成的供应链模型,分析不考虑公平因素的同时报价和考虑公平因素的同时报价两种情况下的订单分配结果和供应商最优报价策略,并进行数值分析来检验不公平厌恶系数对最优结果的影响。研究结果表明:1供应商报价的高低受到不公平厌恶系数的影响,而且在趋于自利时倾向于提供较高的报价;2劣势不公平厌恶系数对供应商报价的影响作用服从边际递减原则,而优势不公平厌恶系数则相反。
Aiming at the unjust aversion of the suppliers in the process of order allocation, the paper analyzes the supply-chain model which is made up of two fair-minded suppliers and one manufacturer and analyzes the quotation without consideration of fairness and the consideration of fairness The results of order allocation and supplier optimal bidding strategies in both cases are also quoted, and numerical analysis is conducted to test the effect of unfair aversion on the optimal outcome. The results show that: 1 The level of the supplier’s quotation is affected by the coefficient of unfair aversion, and tends to provide a higher price when it tends to self-interest; 2 The effect of the unfair aversion coefficient on the supplier’s quotation obeys the principle of diminishing marginal , While the unfair unfair advantage coefficients are opposite.