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这几年,企业伦理已逐渐成为企业界及全社会关心的一个热点问题。人们开始认识到,企业伦理建设直接关系到企业的生死存亡,直接影响着国民经济的健康发展以及社会主义精神文明建设。所谓企业伦理规范是人们在企业实践中所形成的道德关系的反映与概括,是企业实践赋予人们的道德责任和权利,是企业在生产营销活动中必须遵从的价值尺度。首先是企业与内部员工关系。良好的员工关系是企业所有活动也即公共关系的起点。因为员工是一个企业直接面对而又最接近的一类公众,他
In recent years, corporate ethics has gradually become a hot issue in business and society as a whole. People began to realize that the construction of enterprise ethics has a direct bearing on the survival of the enterprise and directly affects the healthy development of the national economy and the construction of socialist spiritual civilization. The so-called enterprise ethics norm is the reflection and generalization of the moral relation formed by people in the enterprise practice. It is the moral responsibility and right conferred on people by the enterprise practice and is the value standard that the enterprise must obey in the production and marketing activities. The first is the relationship between business and internal staff. Good employee relations are the starting point for all the activities of an enterprise, that is, public relations. Because the employee is the type of public that the business is directly facing and closest to him