一个在上世纪90年代中期风光无限的家电巨头,至今为人所记的是“美菱”这个品牌和“张巨声”这个企业家。品牌仍在,企业家却早已退休,这家企业也经历了两次卖掉产权的变故。从国有企业的标杆到被资本巨鳄并购,从家电业的一枝独秀到激烈竞争下的渐行渐远,美菱的20年变迁史,见证了中国家电业的急剧变化和国企改革的艰难进程。 One in the mid 90s of last century, the gorgeous home appliances giant, so far remembered is the “Meiling ” brand and “Zhang Junsheng ” the entrepreneur. The brand is still there. Entrepreneurs have long since retired. The company has gone through two mishaps of selling property rights. From the benchmark of state-owned enterprises to mergers and acquisitions by the giant capitalists, from the luster of the home appliance industry to the fierce competition, the history of 20 years of Meiling has witnessed the drastic changes in China’s home appliance industry and the difficult process of state-owned enterprise reform.