杭州文广集团的城市形象传播实践

来源 :中国广播电视学刊 | 被引量 : 2次 | 上传用户：xiangsyy

【摘要】

：

媒介与城市关系紧密,媒介对于城市形象的传播与发展意义重大。随着互联网与通信技术的发展,融合了多种传播媒介的全媒体战略为城市形象传播创造了新的条件和机会。本文探讨了媒介作为"导航仪""输送管""助力车""加速器",在城市形象传播中的作用,并以杭州文广集团全媒体战略的实践应用为例,通过以人为本、服务为王、渠道拓展、终端开发等理念,展现杭州的"人文美""生态美""创新美"和"智慧美",实践并推动了"美丽

【作者】

：

姚利权

【出处】

：

中国广播电视学刊

【发表日期】

：

2016年03期

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杭州文广集团的城市形象传播实践

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