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随着网络的不断发展,网络带来的新媒体技术给电视带来了极大的挑战。电视观众接受信息的方式也在不断发生变化,这使得省级卫视的早间新闻栏目面临更大挑战。本文就省级卫视早间新闻如何在新媒体的语境下得到发展以及提升的方法与措施进行探讨。
With the continuous development of the Internet, the new media technologies brought by the Internet bring great challenges to the TV. The ways in which television viewers receive information are constantly changing, making the provincial-level TV’s morning news section a greater challenge. This article discusses how the Provincial Satellite TV Morning News can develop and upgrade methods and measures in the context of new media.