如果没有一家叫做统一石化的民营企业在2003年异军突起,中国的润滑油市场恐怕还只是高歌猛进的汽车市场背后无声的配角。“多一些润滑,少一些磨擦”的广告不仅让统一润滑油一夜成名,而且第一次让中国老百姓注意到了汽车润滑油。2003年是中国润滑油觉醒之年,突破之年。2004年,酝酿一年的润滑油广告大战终于爆发。中石油、中石化这两 Without the unification of a petrochemical private enterprise called the sudden emergence in 2003, China’s oil market may only be behind the triumph of the automotive market behind the silent supporting role. “Some more lubrication, less friction,” the ad not only make a unified lubricant fame overnight, but for the first time let the Chinese people noticed the car lubricants. 2003 year is the awakening of China’s oil year, a breakthrough year. In 2004, the brewing year of oil advertising war finally broke out. PetroChina, Sinopec these two