旅游营销是旅游行业发展的基本方式,信息化是旅游业发展的内在要求和必由之路。本文深入分析了旅游信息化在我国旅游营销中的重要作用,针对目前我国旅游信息化的发展现状与建设中存在的问题,提出了国内旅游营销中加快旅游信息化建设的对策。 Tourism marketing is the basic way for the development of tourism industry. Informationization is the inherent requirement and the only way for tourism development. This paper analyzes the important role of tourism informatization in tourism marketing in our country. In view of the current situation and problems in the development of tourism informatization in our country, this paper puts forward the countermeasures to speed up the construction of tourism informatization in domestic tourism marketing.