在高等教育深化改革的教育环境下,高等职业教育迅速发展,高职院校已占据我国高校数量的半壁江山。但由于近几年过度招生、高职毕业生实践能力无法达到用人单位需求等问题频频发生,导致高职毕业生就业前景堪忧,进而影响高职院校招生工作。加之生源竞争日趋激烈,使得高职院校招生工作竞争变得越来越白热化。 Under the educational environment of deepening the reform of higher education, higher vocational education develops rapidly, and the vocational colleges occupy half of the number of colleges and universities in our country. However, due to excessive enrollment in recent years, the practical ability of higher vocational graduates can not meet the needs of employers and other issues occur frequently, resulting in worrying employment prospects for higher vocational graduates, thus affecting the enrollment of higher vocational colleges. Coupled with the increasingly fierce competition in students, making vocational college enrollment competition more and more intense.