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为了分析承担社会责任对物流服务供应链定价决策的影响,考虑企业社会责任,分别构建集中和分散决策下的定价博弈模型,求得供应链最优定价策略和双方所承担的企业社会责任成本.对比发现,分散决策下供应链存在效率损失,进而基于收益共享契约对其进行协调.研究表明,考虑企业社会责任和集中决策时,物流服务供应链总利润更大,且双方利润都与其社会责任效用因子正相关,收益共享契约能有效地对物流服务供应链进行协调.最后通过算例验证了结论的正确性.
In order to analyze the impact of social responsibility on logistics service supply chain pricing decisions and to consider corporate social responsibility, the game model of pricing under centralized and decentralized decision-making is constructed respectively, and the optimal pricing strategy of supply chain and the corporate social responsibility costs borne by both parties are obtained. The results show that when the corporate social responsibility and the centralized decision are taken into consideration, the total profit of the logistics service supply chain is greater, and the profits of both parties are related to their social responsibilities Utility factor is positive correlation, revenue sharing contract can effectively coordinate the logistics service supply chain.At last, an example is given to verify the correctness of the conclusion.