W HEN the Chinese gov- ernment adjusted its policy on liquor con- sumption tax last year, many in the nation’s liquor industry had their own sorrows to drown. The move pushed a number of the smaller players among China’s 38,000 spirits producers towards W HEN the Chinese gov- ernment adjusted its policy on liquor con- sumption tax last year, many in the nation’s liquor industry had their own sorrows to drown. The move pushed a number of the smaller players among China’s 38,000 spirits producers towards