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1879年,N·W·Ayer 父子公司首次通过市场调研方法解决销售与广告问题,此后,越来越多的企业开展了这项活动。当您被邀请填写一份您所使用的产品消费情况的问卷时,无疑您介入了一次市场调研活动。今天这类调查研究越来越多了,我们对市场调研这个词也越来越熟悉了。由于市场调研在获取信息,降低决策风险等方面所具备的无可替代的作用,今天市场调研已经成为无处不在的一项商业活动。市场调研的起源可以追溯到很久以前,有案可查的市场调研是1879年 N·W·Ayer 父子公司首次将市场调研用于解
In 1879, N. W. Ayer’s father and son company first solved sales and advertising problems through market research methods. Since then, more and more companies have carried out this activity. When you are invited to complete a questionnaire on the consumption of the products you use, you are no doubt involved in a market research activity. Today more and more investigations and studies of this kind, we are increasingly familiar with the term market research. Due to the irreplaceable role of market research in obtaining information and reducing decision-making risks, market research has become a ubiquitous business activity today. The origins of market research can be traced back to a long time ago. The market research that was well documented was 1879. N. W. Ayer & Sons first used market research to solve the problem.