从70年代中期开始,美国报纸的许多编辑人员,认真考虑使报纸版面与现代生活的现实相适应。在这方面,起带头作用的是《纽约时报》,成绩最为突出的是《今日美国》。近二三十年来,各种传播媒介如广播、电视等都在争夺听众、观众。因此在过去35年中,每百户美国家庭拥有的报纸量已下降40％。怎样吸引读者?《纽约时报》做法是:在内容 Beginning in the mid-1970s, many editors of the U.S. newspapers seriously considered making the newspaper layout compatible with the reality of modern life. In this regard, the New York Times took the lead, with the most prominent achievement being “Today USA.” In the past 20 to 30 years, various media such as radio and television have been competing for audiences and audiences. So in the past 35 years, the number of newspapers owned by every hundred U.S. families has dropped by 40%. How to attract readers? “New York Times” approach is: in the content