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旅游涉入、满意度、地方依恋是旅游和休闲学研究的热点之一。文中构建了以旅游涉入为前因变量,满意度为中介变量,地方依恋为结果变量的结构模型,以西柏坡红色旅游景区为案例地,运用SEM(结构方程)方法来检验旅游涉入、满意度、地方依恋之前的作用机理。研究结果显示:红色游客满意度完全中介旅游涉入对地方依恋的影响;而且,地方依恋两个维度中,地方认同维度会对地方依赖维度产生显著的直接影响。本次调查研究的结果,修正了Prayag等(2012)、王坤等(2013)提出的旅游涉入对游客地方依恋会产生直接影响的结论。
Tourism involvement, satisfaction, and attachment are one of the hot topics in tourism and leisure studies. This paper constructs a structural model that takes tourism involvement as the antecedent variable, satisfaction as a mediating variable, and local attachment as the outcome variable. By using the Xibaipo Red Scenic Spot as a case study, using SEM (Structural Equation) method to test tourism involvement, Satisfaction, the role of local attachment before the mechanism. The results show that: the satisfaction of red tourists completely mediated the impact of tourism on local attachment; and, two dimensions of local attachment, the local identity dimension will have a significant direct impact on the dimensions of local dependence. The findings of this survey amends the conclusion that tourism involvement proposed by Prayag et al. (2012), Wang Kun et al. (2013) has a direct impact on the attachment of tourists to places.