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从大城市到小城市,从小城市到城镇,从城镇到农村,市场的发展,品牌的发展,行业集中度的提升,中国的很多企业已经实现了网络的全国覆盖。2006年,经历了市场下沉、渠道下沉之后,中国营销的未来在哪里?在经历了扩大规模,扩张领地的粗放经营、漫天撒网之后,主张做深做透现有市场的精细化营销成为保持企业持续发展必然的战略选择。
From big cities to small cities, from small cities to cities and towns, from cities and towns to the countryside, the development of markets, the development of brands and the enhancement of industry concentration have led many Chinese enterprises to realize the national coverage of the Internet. In 2006, after experiencing the market sinking and the channel sinking, where is the future of China’s marketing? After experiencing the extensive operation of expanding its scale and expanding its territory, it is advocating that it should thoroughly penetrate the fine marketing of the existing market Become the inevitable strategic choice to maintain the sustainable development of enterprises.