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近一段时间,信息电子产品,如掌上电脑、MP3播放器等在市场上引起众多的关注。但作为新兴产业,信息电子产品不仅具有 IT 的影子,还具有消费类产品的特性,厂商除了要解决技术问题,还要面对销售渠道的重新建设,对于在传统 IT 领域驾轻就熟的厂商,无疑面临又一次挑战。联想信息电子公司助理总经理毛智慧告诉记者,信息电子市场还处于“保龄球道”期,能否炸开只是时间的问题。联想一直在摸索实践,希望掌握一套切实可行的杀手锏,从产品和渠道模式上打开缺口,从1998年～1999年初,他们在部分省市做了
Recently, information electronic products, such as PDAs, MP3 players, etc. have aroused a great deal of attention in the market. However, as a new industry, information and electronic products not only have the shadow of IT, but also have the characteristics of consumer products. In addition to solving technical problems, manufacturers must also face the re-establishment of sales channels, undoubtedly facing vendors who are familiar with traditional IT fields Another challenge. Mao Zhihui, assistant general manager of Lenovo’s Information Electronics Company, told reporters that the information electronics market is still in the “bowling alley” period and whether it is only a matter of time before it explodes. Lenovo has been exploring practice, hoping to master a set of practical killer, open the gap from the product and channel model, from 1998 to early 1999, they did in some provinces and cities