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刚刚过去的2006年,渠道为王、强势终端之类的词语充斥着中国的市场。在流通业整合的背景下,制造商做出了种种举措,有的家电企业声称对大卖场说不,也有些家电企业自建渠道,自己建立能够控制的垂直零售系统。“对于制造商来说,渠道问题已经不仅仅是在中国所面临的问题,这是在全世界都面临的问题。”可思企业管理顾问有限公司总裁施炜在2006年12月9日举行的中国营销盛典上这样说道。那么,在这个问题面前,制造商的机会在哪?对策又在哪?
Just past 2006, the channel is king, the words like a strong terminal is full of China’s market. In the context of the integration of the circulation industry, manufacturers have made a number of initiatives, some appliance companies claim that the supermarkets say no, but also some self-built appliance business channels to establish their own vertical controllable retail system. “For manufacturers, the issue of channels is more than just a problem in China, which is a problem all over the world.” Shi Wei, President of Cognac Enterprise Management Consultants Ltd., held on December 9, 2006 China Marketing Festival said so. So, in front of this issue, the manufacturer where the opportunity? Countermeasure and where?