本文认为当代青少年的成长与现代媒体紧密相伴,媒体广告的文化功能已日益凸显。媒体广告对青少年影响具有双重效应。必须加强对媒体广告的整饬,使其发挥积极的社会效应,为青少年的健康成长创造一个良好的社会文化环境。 This paper argues that the growth of contemporary adolescents is closely linked with the modern media, and the cultural function of media ads has become increasingly prominent. Media advertising has a dual effect on young people. We must step up the consolidation of media advertisements so that they can exert a positive social effect and create a favorable social and cultural environment for the healthy growth of young people.