中国本土广告公司大多是私人广告公司,规模也不是很大,老总很多都是创意人或媒体人出身。对广告专业相对熟悉,而对资本化不太敏感。然而公司要做大做强,最终还是要跟资本嫁接,走公众化公司的道路。这条路很漫长,像唐神,也是在朝这 Most of China’s domestic advertising company is a private advertising company, the scale is not large, many CEOs are creative or media background. Relatively familiar with the advertising profession, while less sensitive to capitalization. However, the company should become bigger and stronger, eventually grafting with the capital and taking the road of publicizing the company. This road is very long, like the Tang god, is also in this direction