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新的传播技术和媒介的涌现,带来了读者阅读习惯的改变,以及个性化、定制化的阅读趋势。单纯办报已不能适应时代的发展,传统的科普媒体发挥自身优势,实现向新媒体的转型势在必行。
The emergence of new communication technologies and media has brought about changes in readers' reading habits as well as personalized and customized reading trends. Simple newspaper has been unable to adapt to the development of the times, the traditional popular science media to play their own advantages, to achieve the transition to new media is imperative.