营销——企业永恒的主题。纵观中国商潮,抢占市场成为企业间竞争的最高追求。众多企业为寻觅开启市场的金钥匙而殚精竭虑。随着国门的洞开,人类文明的结晶——现代市场营销科学以其高屋建瓴的视角、独特而系统的理论和万法,回人们展示了通往成功之路的生存智慧和竞争谋略,从而为国人所注目。捷足先登者,身披营销理论的铠甲、手持市场竞争的利 Marketing - the eternal theme of the company. Looking at the Chinese business trend, seizing the market has become the highest pursuit of competition among enterprises. Many companies are trying hard to find the golden key to open the market. With the opening of the country’s door, the crystallization of human civilization - modern marketing science with its high-built perspective, unique and systematic theory and methods, back to people to demonstrate the wisdom of survival and competitive strategy to the road to success, so that for the people Attention. The first-in-a-half winner, dressed in the armor of marketing theory, and the advantage of hand-held market competition