随着新兴媒体的产生,微博、微信、微小说、微电影等新兴“微”事物逐渐出现在人们的视线之中,并且受到了大学生群体的普遍欢迎。现如今“微时代”的来临逐渐的改变了大学生的生活方式。对于大学生思想政治教育工作来说,“微时代”的到来既是机遇同时也是一个严峻的挑战。如何在“微时代”的背景下跟随潮流,创新大学生思想政治教育工作,这是这就是本文将探究的问题。 With the emergence of new media, emerging “micro” things like Weibo, WeChat, micro-fiction and micro-movie gradually appear in people’s eyes and have been widely welcomed by college students. Nowadays, the advent of “micro era” has gradually changed the life style of college students. For the ideological and political education of college students, the advent of “micro era ” is not only an opportunity but also a severe challenge. How to follow the tide under the background of “Micro Era” and innovate the work of ideological and political education for college students, which is what this article will explore.